How To Choose A Niche In Affiliate Marketing How To Choose Evergreen Niche Markets In Affiliate Marketing

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How To Choose A Niche In Affiliate Marketing

Definition Of Niche 

A popular misconception of 'niche' in affiliate marketing is to monetize on your passion, hobby, or expertise by creating a money-making website to promote products or services that focus on your favourite hobby, expertise or interest.  To discover only after spending endless hours or planning, researching, writing and designing; and after investing a small fortune to create a professional-looking SEO serious online business, that there is little or no profit to be made.  The bottom line is that you don't see a return on your investment because there is an insufficient demand in the consumer marketplace for your brands, products or services.

Creating a professional and successful online  business requires researching the profit potential of the brand, product or service in order to ensure that you do make money online.  So it is very important to choose a profitable niche market in affiliate marketing which simply means choose a niche that is 'in demand' and which is 'highly profitable'. 

Your goal as an affiliate marketer is to drive traffic to the products or services in this niche.

This is primarily achieved through content writing that targets informational and transactional search queries of people searching the web for more information about these specific products and services.  This is why you should choose a niche market that is 'in demand' and narrow the focus of the niche (for example, wealth is the niche market) to a sub-niche (affiliate marketing) and promote specific brands, products or services to a targeted audience (for example, geo-targeted, gender-targeted, age-targets, hobby-targeted).

Secondly, your goal as an affiliate marketer is to make money.

Affiliate marketing is real passive income, but you need to market products that are 'in demand' in the consumer marketplace; and products that are preferably highly profitable as well as 'in demand'.  No matter how terrific, serious and professional looking your website may be, you won't see a return on your investment if the profit potential and demand is low.  You will have spent hundreds if not thousands of dollars to create and SEO a website that generates a marginal income.

Choose a niche market that is in high demand 'all-year round' - these niche markets are affectionately referred to as 'evergreen' niche markets.  Choose a niche market that has a moderate to high profit potential.  Target your audience in order to get the right kind of customer traffic to sell the third-party products or services advertised on your website.

Health, Wealth, Romance, and Hobbies are a few of the most profitable evergreen niche markets.  These niche markets literally have hundreds of highly profitable sub-niches.

Diets, weight loss, embarrassing problems, how to quit smoking, medical conditions such as joint pain, health improvement products are just a few examples of health evergreen markets.  Most health niche markets have repeat customer sales and customers are passionate about health care and improvement products.  Stock marketing, affiliate marketing, advertising and social media marketing digital products or services, and business opportunities for passive income are examples of the wealth evergreen markets.  Many of these digital products and services have recurring billing and offer residual income for affiliate marketers.  Online dating, marriage, attracting members of the opposite sex, searching for a companion, finding your soul mate are example of the romance evergreen market. Customers are willing to pay recurring membership fees and make several purchases to learn the skills and discover the secrets of romance.  Travel, sailing, golf, fishing, woodworking and similar hobbies, sports and activities necessitate the purchase of equipment, accessories, tools and gear.  Most people gladly pay for digital training and guide books to improve on their favourite pastime.

And finally, choose a domain name that incorporates your chosen niche market to optimize the website url.

For example, the url to a lingerie eshop  http://topfashionlingerie.com includes the niche market (lingerie).  There are several sub-niche areas (lingerie accessories, costume lingerie and so on) within the broader niche market (lingerie) which can also be monetized.  The primary goal is to select a domain name that enables you to expand the content of your website to include new monetization opportunities.

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